It’s an integral part of their company. If a contractor fails to work to spread his or her brand around the region they’ll have a lot of deals when construction begins to ramp up. The following video will explain the core strategies that every general contractor should employ.
First, you must come up with the perfect narrative for your target audience. Though you may not consider your company a story as such, it is important to tell a compelling story about the company’s value proposition. Also, you must identify who your customer is. Would you like to present your story only to home owners or commercial businesses?
Establishing strategic connections is another important factor. There is a tendency to believe that you are able to expand your business independently, but it’s beneficial to create relationships with professional partners for your company to grow to the higher levels. If you are renovating a property, make sure you partner with an experienced real estate agent to sell it.
For more information on what you can accomplish as a general contractor to improve your marketing strategy watch the video above.