Archive for July 10th, 2011

Basic Search Marketing Tactics

When it comes to online search marketing, few other ways are as effective at promoting your business to as many potential customers when done correctly. However, many people are initially intimidated by the search marketing industry, often seeing it as highly technical and mysterious. Luckily, very little could be further from the truth. Below, we will discuss some basic tactics for search marketing that just about any casual computer user can implement easily and painlessly.

First and foremost, come up with several different keywords and phrases that describe your business and what it does. Once you have chosen the most descriptive and unique such keywords possible, make sure that these terms are used liberally not only in the copy of your site, but in the metatags section of your source code, as well. This makes it easy for search engines to index your site, drawing more potential eyeballs your way in turn. Once this is done, the next basic search marketing tactic that should never be overlooked is to submit your site listing to as many search engines as possible. Note that many different online services today exist to take care of your search engine submissions en masse for free or a small fee, so you need not go through these repetitive tasks over and over again.

Another great search marketing tactic is the use of pay per click advertising online. The aforementioned keywords can be used to compose a small ad for your website that will be shown when certain users enter relevant terms, and you will be charged a certain amount of money every time a user clicks on your ad. Online ads are a very effective search marketing tool when done well, so take a look at the most popular pay per click providers in order to see which is best for you. Your search marketing tactics should pay off quite nicely in no time!