SEO and its effects on sales

It was estimated that by 2012, more than 80 percent of online users who are 14 years old and older will research products they are interested in online. For many businesses, search engine optimization has become one of the most important aspects in their success. The bottom line is, by finding the best seo reseller, their online sales and physical store sales will increase. Here are some facts about search engine optimization and its effects on sales, both offline and online sales.

First, 75 percent of people who do an online search do not bother looking at the second, third and succeeding pages. They are satisfied with what they have on the first page. For any online store, one way sure way to increase its online sales is to make sure that the site has good search engine ranking, preferably on the first page. So that when consumers search for their products or services, they will see the website. Provided that the site has satisfactory product and content, they will then not bother visiting the other stores on the second, third and succeeding pages. This ensures that the market is captured and that the online store is exactly where it should be when customers search of the product it offers.

Second, to boost online sales, or any type of sales for that matter, you need marketing. Now, compared with outbound leads, such as direct mail or print ad, which only has 1.7 percent close rate, SEO leads have significantly higher close leads at 14.6 percent . With the use of search engine, particularly private label SEO, any business has the potential to increase its online sales in a more effective manner because the best SEO includes internet marketing or online marketing services.

Third, search engine optimization can improves online sales because it covers all market, such as those who make purchase using their mobile devices. This is becoming more and more important because peoples use of their mobile devices in purchasing is increasing. In fact, when it comes to mobile devices, 64 percent of those who have mobile devices reported using their devices in online shopping. Without SEO, one that includes optimizing a website for mobile use, a business would fail to tap on this growing segment of the market.

Fourth, SEO gives a business its competitive edge. In fact, the traditional brick and mortar stores now face great challenge form online retailers in a way that has never happened before. The use of tablets and other mobile devices, for one, connects consumers. This makes them more informed than ever before. With SEO services, a business would be able to connect with those who do their research by providing them with the right information that would encourage them to choose the product over the many others online. This would definitely increase their offline and online sales and even attract new customers.