Almost everyone who uses the internet in the United States ages 14 or older spend time researching products before making a purchase. In fact, 88.1 percent of people 14 or over spend time researching products on the web during 2012. This number is expected to grow into the future as cloud computing and mobile devices continue increase in popularity. Reseller programs are offered by internet marketing firms, social media marketing firms, and many other types of companies on the web providing services for website owners. It’s estimated that more than 50 percent of all the money spent in the retail sector will in some way be affected by online marketing campaigns by 2016.

A lot of website owners using reseller programs to earn additional income online will offer product reviews, as well as reviews about services. Increasing online sales is achieved by recognizing the habits and the demands for website owners and internet consumers. Social media sites are having a huge effect with how consumers and online business owners interact with one another. In fact, 90 percent of adult users say they spend time on social media sites extensively. Some studies show that people use social media sites more than they do major search engines.

The retail industry is constantly evolving, and the internet is one of the biggest contributing factors to the growth of the retail industry. Overall sales in the retail industry alone are expected to grow to 9 percent by 2016 from 7 percent currently. It’s imperative to understand how social media marketers track how many fans and followers they are creating. In fact, around 94 percent spend time tracking and monitoring all fans and followers in social media sites. Understanding these facts is the first step towards becoming successful as a reseller. The best reseller programs are ones that are offering services being demanded by website owners.