Archive for March, 2012

Creating SEO Reseller Packages That Focus On All The Different Angles Of Web Optimization

SEO reseller packages can encompass many different things and it is important if you are a reseller for you to define your services to customers clearly. In addition to clarity, your SEO reseller packages should offer your customers options regarding the kind of SEO that want for their business. Broad SEO reseller packages can get expensive and may turn away some small business clients. To this effect, you can create SEO reseller packages that just cover one aspect of SEO so that your clientele have the option of purchasing a Cadillac plan, or buying different SEO services piecemeal. By choosing to break down your SEO reseller packages in this way, you will be offering a lot of great new options to potential clients that will make your business model much more attractive.

To be the most effective, your SEO reseller packages should be defined to offer the three major aspects of SEO, PPC ads and management services, link creation, building, and flow, and traditional or organic SEO services that involve key words and meta tags. By offering SEO reseller packages that can target just one of these aspects, your clients can focus on one aspect of their optimization without having to get other service they either do not need or cannot afford. Breaking your SEO reseller packages down will also make your business seem more approachable as it will offer you a way to keep prices down for packages. Remember that SEO is an ongoing process so even if you bring a client on for a cheap service that may seem like a waste of your time; if you provide them with great customer service and a great package, they may come back at a later date and purchase a very expensive package from you that is much more comprehensive. This would be the whole purpose behind providing SEO in packages that can be broken down in such a way. Even if your first sale is meager, the capacity of total sales over a customer’s lifetime can be huge. Add on word of mouth referrals and that number can double or triple.

Part of being an SEO reseller is to offer potential businesses all the options you can to try and make them your customers. Achieving this goal effectively will only help you grow in the long run. Remember that no dollar amount is too small in the face of building lifelong relationships.